Roberto Ulloa

Hi, I'm Roberto

I started CODA for Square after helping my partner run his business and seeing how hard it can be to make Square match real-world workflows. We tried white-label options and generic tools, but none of them felt right or flexible enough for the business we were building.

That experience pushed me to build custom software that matches the essence of each business — not templates, not monthly lock-ins. Every project is designed around your operations, powered by Square where it makes sense, and delivered with full ownership. Coda means the concluding passage — the part that brings everything together — and that’s the role I want our work to play in your business.

Real Small Business Experience

I helped my partner run his business and saw firsthand how hard it is to make Square do exactly what you need.

QA & Automation Expert

Professional QA background with Selenium, Playwright, and Cypress. Every line of code is tested with the same rigor I bring to enterprise software.

Square Specialist

Deep expertise in Square’s ecosystem — POS, payments, inventory, and customer management. I optimized 1,000+ items for Nimble Chicago.

Code That's Yours

Every line of code and design asset belongs to you. No strings attached.

Bilingual (English & Spanish)

Fluent in both languages, opening doors to a wider range of independent business owners across the US.

Built For Shops That Are Ready to Grow

We work best with independent business owners who know their brand deserves more than a cookie-cutter app.

Perfect For Independent Businesses That…

Want to own their technology (not rent forever)
Have unique needs that templates can’t solve
Are ready to invest in long-term growth
Value their brand identity
Already use Square (or willing to switch)
Think 3–5 years ahead

Probably Not the Right Fit If You…

Need to launch tomorrow (custom takes 8–12 weeks)
Extremely tight budgets (starting at $3K)
Change their mind constantly mid-project
Just want the cheapest option available

Being upfront saves us both time. If you're not sure, let's talk — the consultation is free.